"aimerfeel" – From Kobe, Japan to the World
Stylish, Comfortable, and Always You.
aimerfeel is one of Japan’s most popular and trend-setting lingerie brands.
Born in the fashionable city of Kobe, aimerfeel creates underwear designed to move with you—bringing comfort and making you feel amazing every single day.
We offer elevated, on-trend essentials including bras, panties, lingerie, loungewear, and related items.

Trendy, Comfortable, and Reasonably Priced
With decades of experience in lingerie design, aimerfeel is committed to producing high-quality, fashion-forward pieces at prices that feel just right.
Each collection is crafted with a keen eye for detail and a deep understanding of what people truly want in their everyday essentials.

Our Company
aimerfeel is managed by Sockkobe Co., Ltd., a company with a long-standing history in the design and production of lingerie and loungewear.
Established in 1964 as a small shop in Kobe, "aimerfeel" has grown into a beloved brand with over 190 stores across Japan, Korea, and Taiwan.