Not exactly. Japanese band sizes use centimeter measurements — 65, 70, 75, 80 — and the cup is based on the difference between your bust and band measurements. A conversion chart gives you a starting point, but the fit can feel different because Japanese bras are often built with different cup shapes, padding depth, and lift construction.

A70 means an A cup with a 70 cm band. In US sizing, it's roughly a 32A — but the fit won't always feel identical. If the cup feels a little snug in a push-up bra, try going up a cup before assuming the size is off.

F-G-H Cup refers to our styles made for fuller cup sizes. We use 'glamour cup' for this range — it's the term used across full-bust lingerie and the one most customers in this size range already know.

Many of our bras are designed for lift and cleavage, so the cups carry more inner padding than a lightly lined Western bra. The bra should still feel comfortable — you shouldn't feel pressed down or squeezed. If you're spilling over the top of the cup, try one cup size up.

Not always. Wireless bras, sleep bras, strapless bras, and Chomori push-up bras are all built differently, and the fit can vary between styles. Once you know your starting aimerfeel size, check the fit notes on the product page before you order.

Not necessarily. Gaping at the top can happen for a few reasons — the cup is too large, the straps are too loose, or the cup shape isn't quite right for your shape.

Start here: adjust your straps first, then scoop everything from the sides into the cup. Sometimes that's enough. If the gap is still there after adjusting, try a smaller cup or a style with more lift from below.

If your measurements land between two sizes, here's how to decide.

If your band measurement falls between two band sizes — say, 72 cm (close to both 70 and 75, or roughly a US 32 and 34) — go with 70 if you prefer a snugger fit, or 75 if you prefer a little more give.

If your cup feels close in both sizes, go with the larger cup for push-up styles. The lift is built in, so a bit more room usually means more comfort through the day.

Start with your Japanese size from the chart, then consider cup room. Chomori is our maximum-lift series — two cup sizes more, built inside the cup — so the fit can feel a little closer than a lightly lined bra.

If you're between cup sizes, we usually suggest going up a cup.

We want you to love what you ordered. If the fit isn't right, eligible items can be returned for a refund — you're welcome to place a new order once your return is processed. To avoid the round trip, we'd always suggest checking your size with our calculator or reaching out before you order.

We don't offer direct exchanges at this time. If you'd like a different size or color, return your item for a refund and place a new order on our website.

Contact us by email within 7 days of delivery to confirm your item is eligible. Return shipping is the customer's responsibility, and original shipping fees are non-refundable. We accept up to one return per order.

Sizing is personal, and Japanese sizing can feel different the first time. Send us your usual size, your bust and band measurements, the aimerfeel product you're considering, and the size you have in mind. We'll help you find the closest fit before you order.

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